Caruso & Minini
More than 7 years alongside a Sicilian winery: from the old website to a shop that sells worldwide.
Web design · E-commerce · Brand identity · Wine, Italy
Visit carusoeminini.com ↗
Data taken from the website over the first 15 months of the collaboration.
Caruso & Minini is a winery in Marsala that had just passed to the next generation. My name was warmly recommended by mutual acquaintances. The website was dated and the shop sat on another domain, connected only by plain text links.
🔍 Click to enlarge I rethought the whole structure, bringing the shop inside the main website, but the key was search engine optimisation, which had been completely missing: that is where the doubling of revenue in 15 months came from. I have kept working with them for more than 7 years: I have rebuilt the website twice and since 2026 the shop has been open worldwide.