I'm DocWilson, a creative consultant based in Winterthur. I design brand identities and websites for people who want to stand out, with Italian creativity and Swiss precision.
A brand is not just a logo: it is how the world perceives you. I always start from the deep identity of each project to build visual systems that are coherent, recognisable and lasting. Every element, from the logo to the brand guidelines, from packaging to graphic applications, comes from a precise strategy, not from the whim of the moment.
A beautiful website that nobody can find is worth nothing. I design digital experiences that combine aesthetics and performance: websites, web apps and digital products built to convert, optimised to rank on Google and made to last.
The portal that lets expectant women in Winterthur and the surrounding area find a postnatal midwife, and lets every midwife manage her own profile.
Visual identity and digital platform for a Swiss fintech presented to Google and Microsoft in Zurich.
46,000 clicks from Google in 5 months: a blog built on data took the firm to the first page.
Five years alongside a celebrity marketing agency: the new website tells the story of its services and events.
More than 7 years alongside a Sicilian winery: from the old website to a shop that sells worldwide.
A web experience that tells the story of the discreet luxury of a private villa on the Sicilian coast.
Every project starts with an in-depth conversation. The client's first ideas often change at this stage: my job is to understand the real goal behind the request, not just to execute a brief.
Together we define the direction: what needs to be done, how and why. From this comes a clear quote, with no surprises, before any work begins.
The project takes shape with constant updates. No surprises at delivery: we build the result together, step by step.
Tests, checks, final adjustments with the client and launch. The work is only finished when it truly meets the original goal.
“We have been working with Mauro Wilson Filardo for several years. The assignments, from building complex homepages and platforms to graphic design and logo creation, are always carried out with great competence and reliability. We greatly appreciate his creations and his very innovative ideas.”
“He is not only a talented designer but also an efficient project manager. He has consistently demonstrated his ability to deliver projects on time and within budget. […] His open and professional communication, along with his ability to quickly adapt to new projects, makes him a valuable team member.”
“Mauro Wilson is a talented freelance in the field of web and graphic design. His ability to combine aesthetics and functionality makes him a key partner for our company. Mauro Wilson is extremely meticulous and organized and he always pays attention to details to identify the most effective solutions for each project.”
“Mr Wilson is a serious, honest and well-prepared professional. His main skill is SEO. When it comes to SEO ranking, I think it would be very hard to find a better professional.”
Tell me what you want to build: I'll reply personally within 24-48 hours with the next steps.
Available for new projectsThank you, your request has been received. I'll reply within 24-48 hours.