Giancarlo Mulè, a personal trainer, was launching his own independent project: GM Wellness Academy, a complete wellbeing path, not only physical. In a sector full of generic communication, it needed a brand able to stand out immediately.
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The logo, born from Giancarlo’s initials, applied to a sweatshirt.
I developed the typographic logo, a dedicated palette and the website, to give the project a solid digital presence from launch. The new brand has already brought in new clients in the first weeks.
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A look at the website: home, programmes and contact.
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