Studio Diano
46,000 clicks from Google in 5 months: a blog built on data took the firm to the first page.
Brand identity · Web design & development · SEO · Professional services, Italy
Visit commercialistadiano.it ↗
Google Search Console · 1 July – 1 December 2025. All traffic from organic search, with no paid advertising.
Studio Diano, a firm of chartered accountants, had no online presence at all. The goal was to be found by new clients in its own area and across Italy, in a sector where most competitors have a weak or non-existent digital presence.
I followed the project end to end: visual identity, website and SEO strategy. The core was the blog: by cross-checking Search Console and Google Analytics data I identified the articles most searched for by potential clients, and those with the best ranking became landing pages designed to generate real enquiries.
🔍 Click to enlarge Between July and November 2025 monthly impressions on Google more than doubled, from about 90,000 to over 215,000, and the average position rose from about 13 to 6: from the second to the first page of results. The articles chosen through data analysis became landing pages, and the two strongest, on IMU (the Italian property tax) and on the tax amnesty, brought in over 10,000 clicks on their own.