Brand identity · Web design · UX/UIAutomotive · Switzerland

Swiss Car Trader

Ten years alongside a car entrepreneur: three digital brands and a B2B platform.

Brand identity · Web design · UX/UI design · Automotive, Switzerland

Visit swisscartrader.ch ↗

Headings Alfa Slab One

Body text Work Sans

Colours and typography of the project

10 years Of collaboration

3 Brands designed

2023 Swiss Car Trader is born

Salvatore was one of my very first Swiss clients. Always active in the car sector and open to digital, he wanted to create online products with services designed for this world. Digital Tools was born under my consultancy, and several products followed from it.

I took care of the identity of Digital Tools and Auto Tools, and last of all that of Swiss Car Trader, a B2B platform for buying vehicles. The logo started from an idea of the client: a car and a handshake.

The Swiss Car Trader website: home, how it works and offers — A look at the website: home, how it works and offers.

For the platform I designed the user experience, from the list of vehicles and filters to the cart and the binding order. Development was carried out by a technical partner, based on my design. I have worked with them for about ten years and I am their go-to graphic designer.

The Swiss Car Trader platform: vehicle list and search filters — The platform: vehicle list and search filters.

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